We're a small shop with a simple idea: to care for you at night, calmly and without complications.
Why the moon
The moon takes twenty-nine and a half days to complete its cycle, and in that time it goes from invisible to filling the sky. We loved the idea of a routine that has phases too: nights to cleanse, nights to treat and nights to glow.
That's why every Bare Luna product belongs to a phase:
- New moon: detox clay mask, to start fresh.
- Waxing crescent: keratin hair mask, to grow and strengthen.
- First quarter: Anua Retinol Berry eye patches, to wake up your eyes.
- Full moon: 24K gold peel-off mask, to fully glow.
- Waning moon: Her Juicy probiotics, to let go and rebalance.
How we choose
We look for formulas with one clear hero ingredient that take just minutes to use. If we wouldn't use it ourselves, it doesn't make it into our catalog.